The easiest thing a viewer can do on TikTok is swipe away to the next video. And then have content that’s compelling enough to get viewers to finish the video,” says creator Robert Cole. “The most important thing you need to do is capture somebody’s attention within the first two to three seconds. While they are somewhat similar to YouTube videos, TikToks are much shorter and faster-paced. Whether you want to make a lo-fi meme video or film a polished production, there’s a niche for everyone on TikTok. Everything from funny tales to live music, life hacks, restaurant recommendations, and inspirational stories are all thrown together in one non-stop scroll. TikTok is a social media platform built on fast-paced, attention-grabbing video content where the only requirement is to entertain.
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